SaaS North AI 2026 · Ottawa · Nov 3–5

We met at SaaS North

I'm Izza Masud, founder and CEO of Distilligent AI, here in Ottawa. My parents wanted a doctor or an engineer. I became neither. I teach computers to remember what matters to you, and to ask your permission first.

Here's what we talked about, a few things to take home, and an easy way to keep talking.

Izza Masud

First, a little honesty

The elephant in the room.

Curious? Skeptical? A bit of both? There’s room for all of it. Four questions, about a minute, no score.

The elephant in the room

Before we talk about AI, let's name what's already here.

Put the words that feel true inside the elephant.

An ornate indigo and gold elephant, holding your words
Your words go here

An honest room is more useful than an agreeable one.

So you work with AI

Do you know what you just handed over?

AI gets so much better when it knows your work. That's the good news. The trick is sharing what helps it, while keeping what makes you, you. Here's what's worth looking after:

An ornate gold and amethyst key
Client filesNames, cases, histories.
Your methodsThe way your best people actually do it.
FinancialsMargins, prices, forecasts.
DesignsDrawings, specs, the secret recipe.

The question every organization asks us

How do we use AI on our IP without giving it away?

Law firms, insurers, accountants, clinics, engineering firms: anyone sitting on sensitive knowledge. We solve it two ways.

Way one · The Anonymiser

Use any AI. It never sees what's private.

Our engines build exactly the context each question needs, then hide the sensitive parts, just enough that the AI still understands the work. About 96–97 of every 100 private details are hidden automatically, and anything we're unsure of waits for a person.

The AI does the work. It never meets your clients.

An ornate gold and amethyst vault

Way two · The IP Vault

Your own model. Your knowledge as instinct.

Your organization's know-how is baked into its own model, on your own premises. When a better model comes along, you take your knowledge out and move it in. Nothing of yours is left behind.

Your brain, new body. Yours to keep.

The bigger idea

From skills to instinct.

Skills

Today you explain yourself to AI every single time, and each time a little of your know-how walks out the door.

Instinct

Like a veteran adjuster who just knows a file smells wrong. It lives in your own house, and it gets sharper every year.

When people stop being afraid of losing what they know, they stop testing AI and start trusting it with real work.

An ornate gold and amethyst brain

Baked models · opening soon

Your own baked model, from December 1.

We bake your organization's knowledge into a model you own. We're starting with a small first group. Book a coffee and ask for a spot.

See it

Both products in four minutes

The short film, start to finish.

Watch the film →

Free, for everyone from SaaS North

Take something home.

Free account

MindSpace: your private AI memory.

A place where your AI remembers what matters to you, and asks before it uses it. Sign in with your email.

Two free skills for your AI

Paste a link into ChatGPT, Claude or Gemini.

The Napkin: your AI asks one question at a time until one work frustration fits on a napkin.

https://distilligent.ai/napkin/agent

The Stack: your AI walks one piece of your work through ten steps and hands back a skill of your own.

https://distilligent.ai/napkin/stack

Let's keep talking

Coffee's on me.

Pick a time that suits you, weekdays 10–2 or 5–8 (Eastern). You'll only see the times I'm free.

☕ Coffee in Ottawa30 minutes, anywhere downtown.
💻 20-minute callA quick video call, wherever you are.
🧪 Bring one workflowWe'll show you yours with your knowledge kept at home.
Pick a time → Email me a hello ✉️ Connect on LinkedIn izza.masud@distilligent.ai

Where do you fit?

You invest

We're raising a US$1M pre-seed to bring both products to market through partners. I'd love a proper conversation.

You advise clients

Consultancies and integrators can deliver this to their own clients. Our first consulting partner is coming on board now.

You hold sensitive data

Bring one real workflow and see what it looks like with your knowledge kept at home.

Built for your duty of confidentiality. Provisional patent being prepared.